Creating a golf travel vacation package can be a daunting experience even for the most seasoned internet, travel savvy consumer. Although there is plenty of information on the web, having to toggle between the various sites in order to compare locations and make an educated guess on the ideal course and hotel selection can quickly squelch the excitement of an upcoming trip. Not to mention attempting tackle the issue of private versus public courses. That is where PlayGolfandStay.com comes in. The golf travel website, which features a Google based mapping application, allows travelers to simultaneously search and view golf course facilities and lodging locations in order to efficiently plan their optimum golf travel vacation experience based on skill level and budgetary goals. Consumers simply enter their target destination in the easy-to-use search engine and are returned a map showing golf courses and hotels within the direct vicinity. Also the site only displays courses open to the general public which saves on planning time and aggravation. Recently the Golf Travel Association introduced consumers to its newly remodeled PlayGolfandStay.com website which has easier search functions and improved design to further satisfy the needs of the golfing consumer. The new PlayGolfandStay.com enhancements come as a result of direct feedback and input from travelers as well as extensive consumer research. "We are very proud of the PlayGolfandStay site and have received exceptional feedback from our membership base as well as the general public," said Trevor Adams, vice president of research, Golf Travel Association. "We anticipate strong future association growth due to our exceptional services, vast consumer reach, and a proven ability to deliver golf travel reservations to our member locations." From the consumer perspective, the company has made the improvements that consumers asked for, making it easier for people to find and book the right combination of golf course and hotel for their travels. And from the Golf Travel Association membership perspective, the site is instrumental in driving golf travel to their courses and/or hotels without the added financial burdens of distribution channel costs, transaction fees or rate markups typically required by other travel booking sites. Recent enhancements are part of the Golf Travel Association’s overall 2010 strategy which has included advancements into social media as well as a free iPhone application which is expected to debut prior to year-end 2010. For now the PlayGolfandStay.com site continues to offer travelers a fun and useful online ‘refuge’ for building their golf-centric adventures. Visit PlayGolfandStay.com or GolfTravelAssociation.org for more information.